Our Story

Our Story | Heidi & Co. | 3 Labels 1 Mission

You’re chic & unique – celebrate it with Heidi & Co.

Heidi & Co. is the brand new online shopping destination bringing together our two sister jewellery labels – Libby May and Evy B.  that are loved by so many women. 

All three labels lovingly focus on what’s important to our eponymous Heidi – quality over quantity, sustainability, personalisation, contemporary simplicity and attention to detail.

Because each label’s focus is chic and unique, all our products are produced on a limited run. This means that while we guarantee that you won’t be one of many different women in your tube carriage wearing the same bracelet, if you see something you like, treat yourself! It won’t be here forever.

And it gets better. We understand that you want what you buy to be unique, sustainable and meaningful too. That’s why we partner closely with NATSIRT, to make a genuine difference through charity. You can read more about it here, or just jump right in and start shopping.


Psst... looking for Smeidi? We've moved to smeidi.com.

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